Fish is considered as a healthy food.The fish sources are typically far away from high value markets. This currently causes several problems; bad fish quality, usage of conservatives, production of plastic waste, CO2 emissions, etc.
Arctic IP has developed a new FAERSK-concept for delivering quality fish products to distant markets by solving the major problems known. The concept is based on several innovations which are protected with patents and pending patents. The major funding so far has been from founders. It has been used for development, trials, prototyping, patenting, brand building and evaluating the possible business models. The next funding round (>1M) will be for commercialization, publicity maximizing and sales scale up.